Search Engine Optimisation Tips
Unfortunately simply submitting your web site to search engines will not drive traffic to your site. Although submission is an integral part of any effective search engine optimising strategy, you must achieve good search positions for anyone to find your listing. Hopefully our useful hints and tips will help you optimise your site and achieve that top ten position.
As any search engine optimisation company will tell you, getting you site listed in the first ten results for a specific keyword is as much art as a science. Anyone can get to number 1 on a unique word or trade name, but on a generic key phrase, it’s much more tricky. Search engine optimising can be difficult and confusing, but once you are aware of the key optimisation techniques, time and persistence can yield a hugely gratifying reward if you get it right.
As Search Engine Optimiser’s (SEO’s), we ensure that the relevant words and phrases appear in the best positions on the pages. There are many other considerations, complicated by the engines modifying their preferences on a monthly basis. We pay for access to a the Wordtracker keyword database, which holds 301 million entries over the last 60 days. Using this information, we make sure that we are optimising the page in such a way that people will find it.
Do not use frames
One of the biggest potential pitfalls for Webmasters is search engines that do not index the text within frames. A frame is an HTML page that “frames” other HTML pages. If your site uses frames you homepage is actually a frameset with no real content. Several major engines (including Excite, WebCrawler and HotBot) do not support frames, others do not index framed sites very well. If you site uses frames we recommend redesigning your site without them if you want to get good listings in the search engines.
If you must use frames, include text in the NOFRAMES tag. Another solution is to create pages (without frames) to act as doorways or alternate entrances to your site for the purpose of giving these engines something they can see and index.
ptimisation of your page content
Your page content is another very important factor in achieving better search engine listings. Your page content is the information that a visitor would read from the page. Search engines look through Did you know that just like a visitor to your site would read the copy on your page to figure out what you have to offer, the search engines do too? And what do you think the search engines are looking for when they ‘read’ your page copy? Keyword phrases, of course!
Page content tips:
- We recommend that each page you submit has at contains least 200 words.
- This text should include your most important keyword phrases, but should remain logical & readable.
- Include the phrases that you have used in your other tags (i.e. metas, alt, headings, title, etc.) during the optimisation process.
- Add additional content rich pages to your site. For example, how-to articles, hint and tips, or tutorials. These types of content pages not only help you in the search engines, but many other sites will link to them too.
